In keeping with the ecclectic feel of the brand but also to create a uniformed look i have used 2 variations of the same daisy print mixed with the purple of the necklaces and white card. This stops the packaging from looking too predictable. I have attached labels with the names on, and for the acrylic jewellery, an illustration. I a really pleased with the results as i think everything looks professional while still getting across the brand identity. They can be easily packaged for sending, displayed in a boutique and sat on someone's dressing table all while still being inside the packaging. I think the boxes will also make them suitable for the giftwear market which opens up a whole other customer base.
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