After evaluating existing lookbooks i could not decide on just one approach to promoting my brand so decided on different applications for different situations. The double sided posters contain only contact information so would be ideal to hand out with purchases and once people already have an understanding of what the brand is about. Having said this, including 2 strong images and limited information will hopefully encourage people to find out more about us and look online so these can be distributed in places where my target customer may be - beach bars, independant boutiques, music venues etc. The mini-look books include information about the brand, our customer, contact details and a small sample of print samples. These will be used at Graduate Fashion Week and sent to potential stocklists to give them a brief overview of the brand and if they are interested i can then send on the press packs with more information and imagery. These are in the form of postcards with headers to match the prints on my business cards for a more professional look. By producing postcards i am hoping to encourage people to stick them up - on a notice board, on the fridge etc - and therefore they will be reminded of the brand everytime they see them as opposed to producing a document which will be filed away.
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